680. Zero to Seven Figures with Anthony Flynn

[00:00:00] Good morning, good afternoon family. Are you ready to learn how to better lead and grow your business? Strap in as we're about to start a conversation that are going to provide you with some powerful powerful powerful tips.

[00:00:27] Yes, welcome to the Quilink Solutions Show, a truly James your so-a-k-a trick. I'm excited about this conversation. I'm about to have with Anthony Flynn. Anthony is the author of a book called Zero to Seven Figures.

[00:00:40] And he's sharing his expertise in this book after having coached so many people, including Fortune 500 100 executives to massive growth. He's also a partner with Eric Thomas, well known, renowned speaker and they have done a number of things.

[00:00:57] And this is about an Anthony. This is about this new book and the tips he's taken after coaching and counseling so many people packaging it into something accessible by many.

[00:01:06] You know, my goal is to provide you with awareness and actual insights that you can use and so you're going to get plenty of that today.

[00:01:12] I want to kick off the show talking about our weight or weight one of this week. It was Stephen Perez, but he actually gifted his win to Dar from Chicago.

[00:01:21] Asked him why? Why would you gift your rotation space? And this is what he said. This is all for the kingdom. The mission is reaching these people for the soul harvest.

[00:01:31] So at the end of the day, we all win just had it on my heart to bless him and already have a song called Pull Up and Rotation already. So if I can be a blessing to someone else, I want to do that. It's all love.

[00:01:43] No one by the way, his song inspires. Let's go into it. It's Dar from Chicago. It's called Go. Hey, welcome back, family. I have a special guest for you. I know you're going to enjoy this conversation for a number of reasons.

[00:01:54] One, most of you, my friends are so into an intentional about your own development and finding ways to learn how to do some new and exciting things in today.

[00:02:03] We're going to do just that. Anthony Flint is one of the foremost leaders in the world when it comes to getting stuff done CEOs and key executives of some of the worlds top publicly traded and privately held companies

[00:02:15] have leveraged Anthony's expertise to support them and their teams by bridging the gap between strategy and execution. Somebody pausing that for a minute. Bridgeting the gap between strategy and execution. So he's here to discuss his brand new book zero to seven figures Anthony welcome to the show.

[00:02:32] Man James, first and foremost, thank you so much for having me. It's an absolute honor. I consider it an honor to be on this platform and of course to share this kind of top of you. You're an exceptionally bright and man just awesome man.

[00:02:46] Thank you. Leader business man, etc. So I'm just honored to be here. Thank you so much for carving out time for me. Thank you. Thank you, man. And I've enjoyed the book. I went through it while I was on the cruise.

[00:02:58] I was on the cruise for two weeks in November. So it was the perfect time to rip off. I'm excited to talk about it. But before we jump in, let's let people get to know Anthony a little deeper.

[00:03:07] I'm a challenge you with a question. What's one thing you can share that even those closest to you? Even even Eric,

[00:03:14] the world famous speaker, your brother Eric and all those folks who spend a lot of time with you. What's one thing that they may not know about you that you can share? Man is interesting that I actually have a secret introverted side to me.

[00:03:27] You know, I'm usually, I'm usually out. I'm a big personality man. High energy always intense always. But man, I love getting up in the mornings and just having three or four hours.

[00:03:41] I get up extremely early. Right? And so I love just having a few hours of complete silence and really quiet time to myself.

[00:03:50] Man, so most people don't realize that because when people see me, they see me. I'm out. I'm ready to go and let's me is generally me. But I have to have some time of separation from all the noise, man. So I could just refuel.

[00:04:03] That's good. You know, it's so funny. I should we share that. We should. I'm usually, I'm usually up about four. And that time between four to about seven is precious, man. That time to do some, some devotional, some prayers, some work out and do all those things.

[00:04:20] And every now and then my wife will come down to my office and then she'll say, let me leave you to it. I noticed that. Absolutely.

[00:04:30] Yeah. So we share that brother. We share that. Well, let's jump in man. What? You know, the book title to me and then it's so speaks a lot when you say from zero to seven figures because

[00:04:39] people often want to know the Frumming 2, but what made you write this book? Yeah. So actually, you know, my first of all, my personal story, man, born to a teenage mom in poverty and Memphis Tennessee grew up around gangs violence crime, etc.

[00:04:55] Many people can relate to that. You know, my brother has had encounters with the justice system, my roommate from college, my best friend from high school in middle school, you know,

[00:05:06] blah, blah, blah, blah. So for me, one of those, the idea of deliberate focus and deliberate practice was first and foremost to think that got me out of those conditions.

[00:05:16] And then secondly, I had an encounter with corporate America early on and changed and realized that corporate America wasn't for me. So I really started venturing if you will in my early 20s from nonprofit work and business work.

[00:05:31] And I've been doing it for the last 20 years. So what has happened is so many people will reach out and say, hey man, how did you? You know, how did you become the first entrepreneur? How did you become this? How did you become that?

[00:05:43] And so I decided to write the book because I wanted to create a low-cost resource for people who couldn't afford my coaching fees. And then frankly, I just can't coach everybody. Right?

[00:05:59] And so the intent was how do I take all that I've been blessed to learn? You know, in starting and scaling a seven figure business from scratch with a phone and a laptop. But also I've run multiple, you know, multi-seven figure enterprises over my career.

[00:06:14] And so I've been in the thick of it grass roots from scratch, from the bottom, from the mood as they say running small businesses and wanted to help others who had that aspiration. Yeah, that's good. That's good.

[00:06:27] And if you had a doorway, you were looking back a year from now, two, three years from now. What would you want to be able to say about the impact of the book? What's going to make you feel pleased with the work?

[00:06:39] And that so many people had who lacked confidence that they in fact could start and scale a business. My goal is that those people, this book would help them overcome their confidence barriers. That's to take the leap to start their business.

[00:06:57] But also support them on their journey to actually scaling and growing their businesses. Yeah, that's good. That's good. Well, I've got some things that jumped out to me. I did a lot of highlight in the book. I'm still guy who likes to write in the margins highlight things.

[00:07:12] And I want to ask you man about a couple things and look if you don't mind. Sure. So I quote you, most people make two mistakes. They overestimate who they are and in turn, underestimate who they have the capacity to become. Man, there is so much in that.

[00:07:30] Please, impact that a little bit. Yeah, yeah. So man, using my again, I'll always bring it back to me first to make people feel comfortable. Right? So starting with myself because I was born in the conditions. I was born in single mom, teenage mom.

[00:07:46] Dad wasn't in my life. That's right. One of the things I did was I over-hyped myself and honor my insecurities. So James, it wasn't until I came to grips with, okay, Anthony, be honest. What are the areas in your life that are broken, that are traumatic, et cetera?

[00:08:07] That are creating barriers to your success. And James, when I was honest with those things, I was able to address those things. So, yeah. Tons of therapy, tons of coaching, tons of mental. Yeah. I became a voracious reader of a racist learner, an aggressive learner.

[00:08:24] Right? And so I was over-estimating who I actually was. And so I needed to calibrate and order to humble myself so that I could correct the areas of opportunity.

[00:08:35] But then upon doing so, it's like, wait a minute, I actually do have the ability to do some of all the things that I was talking about doing. I now have the ability to actually do.

[00:08:49] Yeah. So, the shift for me was, man, I don't want to talk about wealth. I want to be wealthy. Yes. I don't want to talk about success. I want to be successful. Mm-hmm.

[00:08:59] And most of us will spend time talking about it at the expense of actually being equipped and doing the work to actually become the thing that we say we're not going to come. And we're going to say something to our James Russo senior.

[00:09:20] Man, that's good. What? How old were you when you had that moment of asking yourself to be real with yourself? You know what? I've had a series of moments like that. I was saying the first moment was when I was 24. Mm-hmm.

[00:09:34] The first big major turning point was when I was 24. The second big turning point was around 2015. So back up 2002, 2001, 2002 was a major turning point. Yeah. And then another major turning point was around 2015. So the point is, it's like, God allowed me to have some success.

[00:09:56] And then have to take a step back and go, okay, wait, you've hit a wall, you've hit a barrier. Yeah. You've plateaued. Now you need to take a step back again. Re-evaluate, reassess. Focus on where you need to grow and develop.

[00:10:10] And then take it to the next level all over again. That's good. And that first one at the age of 24, what prompted it? Pain. Hmm. So I was in corporate America. I had the number one. So here I am 23 years old when the journey began.

[00:10:29] I had the number one territory in the country for R.J. Reynolds tobacco. Uh-huh. You know, at that time a Fortune 100 company. I was the number one cigarette pusher in the country and I didn't smoke. I didn't smoke. But man, I could sell.

[00:10:44] You know, I graduated college student of the year. My major. I was a sales major and man, I can sell anything. I could sell ice to an Eskimo as a... Yeah. And I realized that here I was pushing something that I didn't believe in. Yeah.

[00:11:01] And I'm like, why am I here? And that's when I got in touch with the fact that it was all about the money and the cars and the clothes. And I was living a false narrative in a false dream. And I was miserable on the inside.

[00:11:15] And that's when that journey began to unfold for me. Why I said, okay Anthony, you're not who you say you want to be and you're not where you want to be. Something has to change in your life.

[00:11:26] And you've got to make some adjustments in order to get on the right path toward the destiny that you really feel like you want to live out. Man, that's so good.

[00:11:34] And one of the things I love that you said within there too is that God provided these interruptions, right? I'm paraphrasing.

[00:11:41] Man, I love that part because it can get lost sometimes in the corporate conversation as if we walk through a turn-stop and leave God in the park and life. And quite frankly, sometimes we do do that, right? But we should not do that. Yeah, absolutely. I love that.

[00:11:55] I love that. One of the things you mentioned within the book too is this idea of having an unfair advantage. Right? And you're, you know, and you're in your ethos. So to speak, right? Yeah, make sure you're clear about your unfair advantage.

[00:12:11] I'm packed just a little bit of your thoughts around that. Yeah, so are for me and granted other people have similar stories of tragedy and trauma etc.

[00:12:22] But for me, I consider it and consider it an unfair advantage that I was born and Memphis to a teenage mom and poverty in the conditions

[00:12:32] that I was in as an example because when it comes to pain and business, as an example, like bringing it back to business, man. The things that I experienced when I was four or five, I had a, it was traumatic then. Right?

[00:12:52] But the things that stop most people from persisting in business today, I'm like, man, you let that stop you. Right? Right? Exactly. Exactly. Right?

[00:13:03] And so the unfair advantage is that I had to develop in so many ways emotionally as such a young age in order to just state survive. Yeah. Right? And so that was an example.

[00:13:15] Another example right was persisted, is that I had to fight through things as a kid that many people may never experience in their lifetime. And so fighting through business is like, this is not literally a joke where you get the point right?

[00:13:30] The metaphor is like a missed call or a fault of a deal that failed through. You're crying over that. Right? Do you know when I had to experience as a child so that that's an example of pain, leverage as an unfair advantage.

[00:13:46] But then another example of that would be, man, my relationship capital as an example. And so one of the things I've come to realize is that in my phone, I have access to people that, that in many cases most people don't have access to.

[00:14:02] So to give you a very practical example this morning, I had a guy who just sold his company for almost three billion dollars to reach out to me and say, hey man, my brother, I can't do anything. I need some support on something.

[00:14:18] This person knows that I know the CEO of a major company that, if I said it everybody would know and he, and so it triggered right? I have something that money can't buy. That's right. That's right. That's right.

[00:14:32] That someone who just sold their company for three billion dollars would reach out to me and say, hey man, my money came by this. That's right. So that's an unfair advantage James is, and so often we're so busy in the comparison trap.

[00:14:46] Comparing ourselves to the next person, we don't take the time to take us back and say, man, what do I have as a strategic resource that God has blessed me with and granting me with that frankly, maybe the average person around me doesn't have at the level in which I have a guy gave me something that the average person around me doesn't have.

[00:15:08] That's so good. Man, there's so many things they're one you know the last part start with that first the idea that God gives us things that match our unique calling and sometimes we don't sometimes we can miss it. Just pause on that for a second.

[00:15:25] If you're going to be a plumber, this thing's he's giving you if you're going to be an electrician. This thing's he's giving you if you're going to be a doctor or a lawyer no matter what it is, you're getting some unique gifts and talents that help you.

[00:15:36] But the point you start with, man, I just got a double click on that the unique experiences. A lot of times though, unique experiences we can discount as that's just the value we trying to get through and not be a one this now.

[00:15:49] I'm a connected to something else you're seeing later in your book being clear about your why many times the pain is will give you that burden that why.

[00:15:59] The pain is went through so I would just advocate to anyone watching listening you're thinking about where you want to get to don't just car or try to get past the pain understand that pain and that burden because it very much could be helping fuel your why in defining your why.

[00:16:15] James is so interesting you say that I'll say two quick things to like you said to double click on that the first one I'll say is that most people. If you think about it, right.

[00:16:27] The problems you solve the level of the problem you solve in many cases can translate to the amount of wealth and to our success the way the world the way we define it.

[00:16:39] Corporate so instead of running from your pain and running from your problems look at ways to embrace it and go how do I take the pain and the problems I've experienced and help other people.

[00:16:53] That I might have a unique and competitive advantage in the marketplace now to to tie that to a friend of mine. Rory Vaden. Rory is a New York Times best selling off the.

[00:17:05] Rory always says he says man you are mostly quick to help the person you once were. Yeah, right. And so if you think about it, the pain that I experienced in my life there is nobody more equipped. Right.

[00:17:20] That's a good someone else who's going if if you are born to a teenage mom man, I can help you navigate those waters right and if your dad wasn't in your life. I can help you navigate those waters.

[00:17:35] You know, and there are so many other things that because of my pain and experiences. I can say oh, I can help you navigate that because that's right. That's right. You videos music articles, devos and more.

[00:17:52] You're certain you are tuned into the cooling solution show Joe is truly and I want to make sure that you know that I am in conversation with Anthony Flynn about his book zero to seven figures giving you some tips to better lead and grow your business.

[00:18:09] I love that. I love that. So one of the things is so funny man that we share is this idea of you ink. Actually in my book, I call it the meat ink, right? But we're talking about the exact same thing. We're talking about the exact same thing.

[00:18:24] And it made for some people who have been rolling with me for a while, you may say, oh no, he's going to go into this again. Yes, we're going to go into this again from another perspective because I think it's so important man.

[00:18:35] So please give us your words of you ink. Well, so I actually have a series of before my client works to clarify for everyone. I do a lot of executive coaching and what I call execution management consulting for major corporations small businesses, etc.

[00:18:51] In my, in my, I have a proprietary method that I use and that I serve my clients and a part of that, a third of that proprietary approach right is what I call you ink. There are some unique exercises that I use to help people understand itself.

[00:19:08] So oftentimes, James, and this is what I experience right?

[00:19:12] I jumped in the, thinking that the again, the money and the suits I was wearing and all of that that would make me that that would bring me joy that it would bring me fulfillment and that it would eradicate the pain that I was experiencing at that point in my life.

[00:19:27] So it wasn't until I did a deep dive on myself that I realized Anthony, you're completely missing it. You're actually not motivated by money.

[00:19:37] You know, and so there are a number of exercises that I do in my process with clients to help them unpack who they are needs drivers, passions, their wiring, their DNA right?

[00:19:51] Like, are you introverted or extroverted, dominantly? Are you more inclined to be task oriented versus people oriented? We actually do an exercise where we take a look back over their lives and we do something called turning points as an example.

[00:20:05] When we look at the 12 to 15 most pivotal moments in your life and how those moments actually shaped and influence that trajectory that you're on most people will are not in touch with that.

[00:20:17] You know, so for example to give you perspective, I did this exercise back in 2010 and made it another moment where I resigned as a CEO because I realized that trajectory I was on. I'm like, wait a minute, there's this common thread in my life that I've been ignoring.

[00:20:36] So I resigned as the CEO of a national nonprofit, multi-million dollar nonprofit and when I started my own foundation as a result of doing this exercise. This one exercise changed everything.

[00:20:49] Right? And just to clarify, so I don't leave people in the dark, I found that there was this major common thread of educators in my life that for good and for bad.

[00:21:01] I had these pivotal moments in my life where educators either, there were some damage done to me and or some opportunities for growth brought through me and my school experience.

[00:21:14] So I started the gifted foundation to help kids from backgrounds like my own to navigate the college search and selection process and to help students who are matriculated in secure scholarships and employment as a because of the impact of education.

[00:21:28] I was like, wait a minute, man, educators for good or for bad have been impacting my life. From five years old. And when I did that exercise, I saw the thread and I go, oh my gosh, this is why I'm so passionate about learning etc.

[00:21:44] But also, I had some negative experiences that impacted me. I need to do something with again with this experience that I have that unique compared to all of the people around me. Sorry if we're being long-winded.

[00:21:58] That's so good. You know, one of the things you said here, I quote, I start with the simple premise. I can't fully help you if you don't fully immerse yourself in the process and quote.

[00:22:12] And I thought that was, I thought that was no worthy because many times we can go to a process or go to a solution.

[00:22:22] And we hope that putting out money down for the solution does it. Like, we want to pass the, I don't want to say accountability, maybe somebody accountability, right?

[00:22:32] But some of the hard work to someone else thinking it's going to, you know, that I signed up, got it fixed it. Right? And so talk about that when you say fully immerse yourself in the process. Talk about what it looks like and what it doesn't look like.

[00:22:50] So I will talk about it through the lens of oddly enough, I'm reading a book now. I'm going to refer to another book called Talent is overrated and I've been doing some study and research on what makes the great great right?

[00:23:04] And so, and so in context because I'm, I'm in the middle of this book now one of the things that they talk about in the book Jeff Coven is the author. He talks about how oftentimes James we will assert that hard work which you just said, right?

[00:23:19] Some people was in a hard work or giftedness, they called the solutions to success for most of you. Either man there are really, really hard work or they're just gifted at, right?

[00:23:30] And they all, they have empirical data to fact that actually the term deliberate practice is the reason that most people become masters of their craft or masters and what they do. It has, it hard work and giftedness can contribute.

[00:23:47] But in fact, you know many gifted people James who never made it. That's right. You also know a whole lot of hard work and people who, respectively, they work hard, they clock in and clock out, they work a long hours but they're not masters.

[00:24:03] They're still pretty mediocre at what they do. But those of us who immerse ourselves, deliberate growth, deliberate practice, deliberate energy into, I'm fully all in. Transparent, no holds barred on all in on this process. We will see massive leaves of growth and development in our lives.

[00:24:25] And so that's essentially what I'm suggesting is that you can't come to me and leave portions of you out and expect me to help you grow and develop. I need to know the whole you, what are your struggles? What are your pain points?

[00:24:39] What are the challenges that you're actually, because I can't help you and I'll make it very practical. Again, I major corporation. I got to call from it. Definitely probably everybody on earth has had one of these in their life.

[00:24:54] So I won't say a company name but you've encountered it for sure if I said it and the company has a person who they were trying to train to become the next CFO.

[00:25:05] And they said, we can't figure out what's going on as to why this, so HR couldn't get into this person's personal life.

[00:25:14] So they said Anthony, we called you because of the fact that we know your process just that you need to talk to the person about there. You ain't like, I'm not willing to coach you if I can't get into your business. That's right. That's right.

[00:25:29] And I discovered again without giving any details, this person had two major things going on in their personal life that were prevented from being successful at work.

[00:25:39] And so here they are trying to make this person a C-suite executive and I'm like, it's never going to happen because of what's happening in this person's life outside of the workplace. That's right. And so you, Inc, for me is we're getting it to understanding you.

[00:25:56] Let's take the company off the table for a moment and let's talk about who you really are. You can't hide with me. I need to know the real you and I'm going to get to the real you with these process and these exercises that I'm doing.

[00:26:11] My goal is to help you grow on develop but if you don't expose and I've always the real you, I can't help you. Yeah. And so I hope that makes sense. Oh, that makes a ton of sense.

[00:26:21] I mean, you know what came to mind for me is when I was right in my book. You know, you have the manuscript and you get it to the publisher and so on and so forth and we did the deal.

[00:26:33] And then you think it's done after the agent says, you know, we got to deal and then you find out the real work starts like you have to really.

[00:26:39] Oh, although all the words you thought you had they like them but you, you, you, you got to really write the whole, you know, like, you got a lot of work to do.

[00:26:48] So I hired a book coach and we had a plan. We were going to do these writing sessions an hour every week and then I always went away with homework to write for, you know, three four more hours a week and she hit me with a question of, okay, well tell me about your father.

[00:27:03] No, I'm really going to talk about it. I'm like, what's that? I'm like, no, I'm really going to talk about that.

[00:27:08] I want to talk about basically the next time I get in this parking lot and the work I do all day and then when I exit and she finally said to me after a couple trials.

[00:27:17] Let me, let me be clear with you people. If you want them to get the impact and understand what you really are doing they have to see the whole thing.

[00:27:26] Right. And Anthony as we went through it, forget what I wrote. It was also what it was doing inside of me in terms of dealing with stuff. I had properly dealt with. Yep.

[00:27:38] And I'm leading the organization and trying to grow a billion dollar business and we running, but I had all this other stuff. I'm constantly pushing to the side and so it, it helped me really unlock to your point as I'm working with mentees and partners on the team.

[00:27:54] As different questions that help probe around holistically, what do we have to do? Yeah, holistically. Holy, culture radio is operated by the Corling solution of 501C ministry dedicated to empowering people to reach their potential.

[00:28:10] If you feel like the country to this mission visit www.holiculture.net slash donations. You advocate a lot and I think you just alluded to this. We have a self assessment and provide a lot of tools recommendations in your book for self assessment.

[00:28:28] Why are self assessment so important to you? Again, man, because if you don't take the time to self assess and be honest, you're in my opinion, you're missing the mark. Right, because it's like, you know, it's like a rocket taking off and being one or two degrees off.

[00:28:47] You can be just one or two degrees off and ten years from now. You are a long way off from your destination from where you thought you would be because you kept getting up every day and allowing just that one or two percent of a degree.

[00:29:04] That you thought you were hiding and burying and that nobody would notice. That one or two percent over 10 years, 20 years, you look up and go, man, I'm nowhere near. That's where I call out would be. Right?

[00:29:18] And so it's important for us to really self assess not most people don't have the courage to self assess. But if you're courageous enough to do it, you can self-asset with the intent of deliberately addressing and countering areas of opportunity and growth.

[00:29:37] Right? And so for me, self assessment is important because I want to grow, I want to get to the next level. Absolutely.

[00:29:43] And I recognize I'm human that I'm flawed like crazy and that the only way to really overcome my natural flaws in I say overcome some of them live with me.

[00:29:56] You know, like I walk with a limp for the right for my entire life. But the way I can essentially calibrate those flaws is man, just being honest. Like again, everyday I wake up.

[00:30:07] I deal with the reality that my dad wasn't in my life and that my mom and I had a difficult relationship because of the fact that they were teenagers. You know, they were 16 and both of them came from poverty and their parents weren't in their lives like that.

[00:30:21] So that's just the reality. So Anthony always be in touch with that reality that it doesn't take a lot to pull you back into that child who trauma if you're not in touch with it.

[00:30:34] Yes, yes, yes, if you're in touch with it, you can recognize it and you can navigate it. But if you try to bury it, it can creep up on you just like that and you'll be making decisions and I'd even realize why you're making these bad decisions.

[00:30:48] Yeah, that's good. I want to kind of start, you know, coming to the close and I get two two questions, man. It really, I think are going to be instructive for people.

[00:31:01] You quote, you have to be narrow because if you try to be all things to all people, which Lord knows, who are believers we think about Paul, I became all things on people, but yeah, not marketing.

[00:31:13] Okay, yeah, to be all things on people, you'll be of, you'll end up being nothing to no one. There are ways around this issue, but you have to carve out a niche for your concept organization or business and quote, and I, you know, I'm thinking that you've experienced a lot of cases where this wasn't true for you to put it in the book.

[00:31:33] So, but I say, say a couple of things about observations which is observed and why this principle is so important, man. Being, you know, niche oriented and how your approach, you know, promoting and selling your business.

[00:31:47] Yeah, so one of the single greatest, I would say is in the top three when I work with clients, it's in the top three challenges of getting people to focus because

[00:31:59] The world around us promotes, you know, you want to be gifted at everything, right? You want to, you know, you want to be, I can do this and I can do this and I can do this and in reality, you and I both know masters like I don't want, you know, I don't want, I want my surgeon to be the best surgeon.

[00:32:21] The most focused laser out surgeon that you can possibly imagine, right? If you're doing brain surgery on me.

[00:32:28] Yeah, I want to make sure that you are a master and that you have focused in on knowing the brain and precision of hands in a way that nobody else around me does, right?

[00:32:40] So in reality, if you think about it, is masters become masters because they're deliberately focused and they practice laser and in now. Here's the already.

[00:32:50] If LeBron James, who mastered basketball said he was coming to your city and hosting a public forum on financial literacy, everybody was, it would be so that I thought he would sell out the venue because he was a master at basketball.

[00:33:07] And the people were listening to him about anything. Right? So the irony right is once you cut through the noise and become a master of something all of a sudden, people will honor you can have conversations on things that maybe you're not even a master it but people trust you because you have mastered something.

[00:33:26] That's right. That's right. And I have seen that formula work over and over when you become a master of something. It gives you the permission if you will. The world around you give you permission to then open up yourself to other marketable opportunities.

[00:33:42] Yeah, that's right. That's right. So it's a great example. One of the things you said about what led you to write in this book and think about the outcomes is one you want to again provide a low-cost resource and two just I say I can't coach everyone.

[00:33:58] As people pick up this book and again everyone I'm encouraging you zero to seven figures Anthony Finn pick it up Amazon wherever you like to get your books.

[00:34:07] When you when people pick up this book how should they experience the book is this a read straight through is this a reference something places you want to go how do you recommend people experience the book.

[00:34:18] Man take your time. I say I wrote it in it's it's a quick guy easy to understand digestible chunks because I didn't want people to just blow through it knowledge wise.

[00:34:30] I wanted people to take the time to actually walk through it step by step so that they could digest the content and actually put into practice what they're learning. So it's designed for you to put it in to take every element of the book and put it in the practice.

[00:34:46] So that's what I think makes the book different from maybe other resources is that I technically could have just made this a workbook. I have a workbook to go along with it, but it's designed to be a workbook.

[00:34:57] I'm going to say yeah, I mean there's this places in there where you ask questions and leave room to put answers in and then I'd easy questions these are yeah questions that you need to consider.

[00:35:09] Think through sometimes pray about sure what you can answer sure absolutely absolutely some yeah so that that's the goal.

[00:35:18] Hey last words if people don't get the book for some reason they're hanging out and then you know they're not ready to drop there 12.99 or whatever the case may be right what's one piece of advice you would give them the walk away and do for themselves today.

[00:35:34] Man be be on a apologetic about being integrated and here's what I mean by integrated back to what I was sharing earlier.

[00:35:47] I have the greatest joy in my life right now James because I'm truly in touch and integrated with it like I genuinely know what I like and what I don't like yeah.

[00:35:59] I genuinely know what I'm good at and what I'm not good at and I don't try to be something I'm not for the sake of pleasing the world around me and living according to the noise around me.

[00:36:12] I'm a general generally integrated human being where my yes matches my yes my no matches my no and when I get up every day I find fulfillment because I'm living according to the integrity of who I say I am right like and what I say I believe I'm not living an opposite life during the day and then a different life at night.

[00:36:33] I'm who I am in my work environment and my home environment like I'm who I am. This is you know and the other thing I say is there's a J Abraham I'll close with this J Abraham he's a marketing guru.

[00:36:53] He said man either be loved or hated but don't be tolerated. Right so he said he said if he could give one piece of advice be polarizing right and because I'm so me.

[00:37:06] Oftentimes I realize not everybody feels that you know I don't get out of everybody but I'm okay with that. Yeah, that's so good. You're flying in tri- they will be okay with it as well.

[00:37:21] Yeah, well Anthony man thank you so much for checking in all the work you're doing. Man salute you and prayer prayer that your book does everything you wanted to do what people want to get in contact with you with the best way.

[00:37:34] Man they can email me I have an assistant so they can email me personally a flin at amazing CEO.com and I can get something on the books get my assistant involved and we can take it from there.

[00:37:47] There you go Anthony flin thank you again man appreciate you appreciate you brother thanks to me. We'll be right back when James Russo and the Corning Solutions show. Yeah, sure follow him and the conversation is on Twitter at James Russo senior.

[00:38:04] So the other day I'm driving home from work. I left work. I knew offices are in Glen Mills, PA and so the commute to a little longer so I'm driving and you know how you are you driving. He's on out.

[00:38:16] You focus on different things and as I get closer to home I'm coming down this particular street and there's a school not too far from us between our old work location on Concord Ave and where we live and that school has a track team and the track team runs this path.

[00:38:32] I mean they run a wicked path.

[00:38:34] You know they leave the track field and they run a path all through a certain part of the city and I'm watching coming down the street and watching the group of girls run and it's about 20 of them and I glance and I see him running.

[00:38:47] Oh yeah, you know practicing I think and then a whole block or so I want to say a block and a half later there's another girl running by herself.

[00:38:56] And the expression on her face I'm trying to describe the expression it was an expression of like I'm doing my best. I'm seemingly seem like maybe struggling through you know recovering from an injury. But also I don't want to say embarrassment but a sense of like, gag.

[00:39:17] I'm left behind, et cetera. And what occurred to me was when I played team sports and many of us I believe I think is the case when we played team sports or we were a part of something.

[00:39:30] It was about the entire group if we all went in and agreed to be a part of something. It was about the entire group and we didn't want anyone to be left behind.

[00:39:41] We wanted to pull people forward as some people like to say you know your weaknesses the weakest link in the chain.

[00:39:47] Well let's not let that part of the chain become weak. Let's work together to make it stronger and watching this situation and seeing that young lady and her try to persevere push forward with a level of pride and certainty.

[00:40:05] But also I could see in her face right it was a struggle she felt left behind.

[00:40:11] I would just love to say to you when we see others that have committed to the cause and whether it's the cause of walking together in faith, whether it's the cause of a project that we feel like we want to do together.

[00:40:26] You name the cause is someone begins to fall behind let's figure out how to pull them forward let's figure out how to lift them up and honestly it doesn't mean the whole pack needed to slow down.

[00:40:39] It could have just been a couple people that said hey we're going to stay behind with Lily and make sure she has somebody to run with to encourage her.

[00:40:47] Also to keep her safe as we're running through the streets of the city we don't want this young lady right about herself one of our teammates by as 20 of us.

[00:40:55] So five of us are going to peel back and run with her does that mean we slow down a little bit today yes does that mean we may be not not getting the level of assertion and exercise that we want yes.

[00:41:08] But does that also mean we want to sacrifice to help the greater good yes. You are informed and powered and can now be accountable what was some of your ticklish from this episode I always enjoy hearing from you so please share.

[00:41:34] Additionally if you have questions here's some things that are new to you or need some clarity on some of those things I am here to serve go to our website at the corling solution dot com slash podcast right below the show notes you'll see a comment section tell me about some of your take away from the episode you can ask your questions you can mention challenges in the areas that we cover or tell me about guests you'd love to hear from.

[00:41:57] Alternatively you can do the same through social media channels of Facebook, Instagram or Twitter. Thank you as always for linking up and I look forward to seeing you next episode.