Black Entrepreneur Blueprint 556 - Jay Jones - $50,470 Webinar Case Study In 30 Days

[00:00:00] Hey family, it's Jay Jones. I just wanted to share a quick message with you about my new workshop titled winningwebinarframework.com. Go to winningwebinarframework.com. So if you're struggling to generate leads, if you need to scale and you've hit a wall and you can't break through, or if you're struggling and about to go out of business, this workshop is for you. Make sure you go to winningwebinarframework.com.

[00:00:26] If you're interested in making more money, saving time and generating leads on autopilot, this is the workshop for you. You're going to get the three-step framework for webinar success and actionable techniques to captivate your audience and secrets to close more deals. In addition to that, I'm going to give you a bonus webinar success workbook and template. Make sure you go to winningwebinarframework.com for more information and the investment is only $37.

[00:00:56] It's $147. It's $147 value, but it is on promo right now for $37. Do yourself a favor, guys. Go to the website, watch the short two-minute video, and then make up your mind if this makes sense for you. Winningwebinarframework.com.

[00:01:26] Welcome to Black Entrepreneur Blueprint, the number one podcast and resource for black entrepreneurs. I'm your host, Jay Jones, and Black Entrepreneur Blueprint was created specifically to educate and inspire black entrepreneurs to launch, build, and grow successful, sustainable businesses. Join us as we help build an economic power base in the worldwide black community by building and supporting black-owned businesses.

[00:01:54] If you're currently an entrepreneur or want to be an entrepreneur, you're invited to join us each and every week here at Black Entrepreneur Blueprint. Welcome to the BEB family and get ready to elevate your entrepreneur IQ. Welcome to the Black Entrepreneur Blueprint, episode number 556.

[00:02:21] I'm your host, Jay Jones, and today we have another outstanding and informative show in store for you. Today's show topic is $50,470 webinar case study in 30 days. $50,470 webinar case study in 30 days. One of the big misconceptions about webinars is that people think webinars are dead, but think again.

[00:02:48] And on today's show, I'm going to give you this case study, which is a personal case study from my mortgage business for me using webinars for a 30-day period. But before we get to today's show topic, let me just share a few things with the Black Entrepreneur Blueprint family. First and foremost, I want to welcome all first-time listeners to Black Entrepreneur Blueprint. Welcome to the BEB family.

[00:03:13] Please stick around until the end of today's broadcast, and I'm going to share all my social media contact information and resource links, such as the link to my latest workshop, winningwebinarframework.com. Winningwebinarframework.com. Make sure you go to the website. Check out the short video. That website and the video and the program coincides with today's episode.

[00:03:40] So go to winningwebinarframework.com. Also, make sure you utilize the website, guys. We spend a lot of money revamping and revitalizing the website. So go to blackentrepreneurblueprint.com. Hit the Learn tab. There'll be a dropdown. We have all types of free resources to help you elevate your entrepreneur IQ. We have stuff on marketing, strategy and mindset, scaling your business, e-commerce.

[00:04:07] Everything is there designed to move you from point A to point B. So go to blackentrepreneurblueprint.com. Also, for all you first-time listeners, we drop a new episode every Monday morning, 5 a.m. Eastern Standard Time, on all your major podcast platforms and YouTube. So wherever you're watching this or listening to this, make sure you hit that subscribe button so you can be alerted when the new episodes drop. Now, let's get ready for today's show content.

[00:04:37] So today we're going to dive into webinars, guys, and we're going to do a review of a case study, which is actually my webinar. So I'm actually doing a case study on myself about generating over $50,000 in 30 days with a webinar. The first thing I want to do is just define what a webinar is. Now, everybody pretty much knows, but just in case, a webinar is basically a virtual seminar

[00:05:04] that allows a large group of people to participate in a discussion or training event online. And webinars are interactive and can include audio, video, and presentations. So as opposed to back in the old days, like we used to go out and do live events all the time, which is I actually love live events better, but you can now do more webinars and connect to more people in the comfort of your own home or in the office.

[00:05:33] So that's what a webinar is. Now, let's talk about why webinars are so effective. And I'm going to give you guys several reasons why webinars are so effective. And then we're going to talk about some misconceptions. And then I'm going to go more into my case study. But why are webinars so effective? Number one, the accessibility and convenience. So you can participate and join from anywhere with an internet connection.

[00:06:01] It could be on your cell phone. It could be on your laptop. It could be on your desktop. And it makes it easy to fit into a busy schedule. As I just mentioned, you don't have to go fly to Hawaii to go to a conference or a big seminar like we used to have to do back in the day. Now you can go into comfort from anywhere. You can be a part of a webinar. You can host one or be a participant.

[00:06:27] Another reason that webinars are so effective, it's lead generation. And one of the things is by requiring a registration, webinars actually capture qualified leads who are genuinely interested in your topic. So lead generation. And I talk about lead generation ad nauseum because it is the number one thing that can fix your business. Generating qualified and consistent leads can fix a whole lot of mess. Okay?

[00:06:58] Excuse me. So you need to understand another benefit of why webinars are so effective is lead generation. You're capturing that data. Now the key is you have to manage that data. Don't just grab the data, the name, email address and phone number or whatever you're getting. It needs to be put on a database. And that database is where your money is. The money is in the data. So make sure you have a database software or email software.

[00:07:28] I use ConvertKit. There's ActiveCampaign. There's MailChimp. There's a whole bunch of different ones out there. But lead generation. Number three, audience engagement. So you have interactive features in the webinar. Like you can do polls, Q&A, live chat. And it keeps the attendees actively participating and engaged. So webinars allow you to engage with the audience.

[00:07:54] And when you engage with the audience, they get to know who you are. You know, they always talk about know, like, and trust. That's what people buy from you. If they know you, they like you and they trust you. So the engagement is super important in terms of webinars and how effective they are. Another thing is being cost effective. They eliminate the travel costs and it allows for reaching a large audience with minimal overhead.

[00:08:23] Large audience with minimal overhead. Now, you can run webinars as many as you want. You can run five a day if you want. You can automate them if you want. And we'll talk about that a little later. Another benefit is content delivery, right? It enables you to share in-depth information and expertise on a specific topic or subject. Now, when you show that expertise, that puts you at a different level.

[00:08:53] If you come on a webinar and you have everything down, then you're going to make a positive impression on the audience. Now, if you come on there and you start babbling and you don't know what you're doing, you don't have the correct framework, then guess what? Your webinars aren't going to be as successful. And that's what we're talking about in the winningwebinarframework.com workshop. So make sure you guys check that out. Another benefit for webinars that makes them so effective is brand building.

[00:09:22] So it positions the host as a thought leader within their industry. So when you can control the crowd, right? Move the crowd with some great content, being interactive back and forth, you're building your brand. It could be your personal brand and or your business brand. It could be Jay Jones, Black Entrepreneur Blueprint. It could be Jay Jones or it could just be Black Entrepreneur Blueprint. Whatever you want to do, you're building your brand.

[00:09:52] Another benefit in why webinars are so effective is scalability. You can reach a large audience without geographical limitations worldwide. I've had people from Africa on my webinars, Australia, China, Japan. I've had people from all over the world attend my webinars over these past 10, 11 years that I've been doing a podcast and it's just amazing.

[00:10:17] And also one of the things guys, excuse me, based on your software, you can run automated webinars, recorded webinars. And we're going to talk about that a little bit later. And these recorded webinars are going to give you more depth and bandwidth than just running a one webinar night or whatever, which can be super exhausting. And another reason why webinars are so effective, guys, you can repurpose. The content.

[00:10:45] So your recordings can be used for future marketing efforts like blog posts, social media content. And you can also turn webinars into an online course or workshop. And I've done that many a time. I create a beta group where I'd have on maybe 10, only 10 to 20 people on a webinar. I would actually, you know, do the webinar, get feedback, come back and do another one. And then I would use that webinar as actually a workshop.

[00:11:15] So you can actually repurpose the content. So that's another super benefit of why webinars are so effective. I want to talk real quick about the misconception about webinars right now. People are always talking about, oh, webinars are played out. But the truth is that the frameworks of webinars have changed, not the webinar itself.

[00:11:40] Now, years ago, you'd be on these webinars for 90 minutes and all it was was a pitch fest. People are over there trying to sell whatever they're going to sell and they're giving no real value. In today's world, a good framework is going to give your webinar attendees value. OK, and it's not going to be 90 minutes long. It's not going to have a whole bunch of fluff and nonsense. I can't stand it. I was actually on a webinar on Monday.

[00:12:10] Excuse me. And the guy took damn near 20 minutes to even say anything that I was interested in. He was just BSing around, getting on there. Oh, where are you from? Where are you? You don't do that. You focus on what the problem is, how you're going to solve it. And then you go and you teach something. But that's all within the framework of a winning webinar. So those are some of the misconceptions.

[00:12:38] So webinars aren't dead, guys. Remember, webinars are all they are is online seminars. OK, and the seminar business has been going on for centuries. So you just are delivering it in an easier, more palpable way where people don't have to leave their homes or their offices to be in front of you. And so once again, it's not the webinar. It's the framework that's changing.

[00:13:07] The old way doesn't work anymore. So if you're doing webinars right now and they're not working, you're probably using the wrong framework. OK, people don't have patience anymore. Right. You know, their attention span is short. So you have to know what the points are to hit them to be able to keep their attention and keep them engaged throughout the whole webinar process. So make sure you guys understand that webinars are not dead. Right.

[00:13:36] So let's talk about the correct webinar framework. I'm not able to get into all of that right now because that's a workshop in and of itself. So make sure you go to winningwebinarframework.com. But I did want to share something with you. Webinars now, instead of going 90 minutes, are usually about 30 to 40 minutes and they're broken up into three different components or three different sections.

[00:14:03] And if you have those sections out of place and within those three sections, there are many sections within those three sections. And if you have them out of place, it's going to throw your whole webinar off. It's going to have people dropping off from the beginning. It's going to have people leaving at the middle and you're going to have people leaving at the end. So when you do a lot of these webinars, you know there's going to be a pitch at the end. Right. And there's a science to how you bring that up.

[00:14:33] You make it conversational. You know, have I shown you a solution to your problem? And if it makes sense, then here's an option for you. And one of the things about just me personally, I was never a hard salesperson. So even in the promo to today's episode, if it makes sense for you, then go to, you know, winningwebinarframework.com. If it doesn't make sense, guess what? Don't even go there.

[00:15:00] But I know there are a lot of people out there, you know, being a serial entrepreneur for 25 plus years and a business coach for over 20 years. I'm telling you the number one problem is people don't know how to generate qualified, consistent leads on it in a way that's not going to kill their pocket. So you have to learn how to do that. And once you understand how to generate qualified and consistent leads, everything else is gravy after that.

[00:15:27] You can fix a whole lot of problems if you got a whole lot of money. So, right. Learn how to generate the sales and revenues, and then you'll be able to pare down the expenses. But that that's a whole nother episode. But I may talk about that a little bit later on today's show. And bear with me, guys. I have a cold here. So I'm dealing with a little sore throat. So let's talk about the webinar flow. The webinar flow.

[00:15:55] So how does it flow and how does the webinar fit into the whole strategy? So the first thing that you guys have to have is traffic, right? So if you don't have any traffic, guess what? Nobody's going to be at your webinar, right? So I've talked about this on numerous occasions. There's three types of traffic sources or three types of media. There's owned media, earned media and paid media. Okay. Let's start with paid media.

[00:16:24] Everybody knows what that is. Paid media is paying Instagram, Facebook, TikTok, Google, whatever to drive traffic to your webinar. That's paid media. The pros with paid media is that you can turn it on at any time. The cons is you have to make sure that you're not spending too much where you don't have any profit left after you spend for your ad cost. All right. So that's paid media. You know, once again, everybody knows what that is.

[00:16:53] The other thing you want to look at is earned media. Now, the thing with earned media is you can't control that. Earned media is when somebody comes to you and says, hey, can you be on my podcast? Or a black enterprise wants to write a story about you. Or you have a story in the newspaper or the local news station. That's earned media. You can't control it and you don't know when and if it's coming.

[00:17:21] But if you do get it, that's gravy because you hadn't spent a dime for it. Paid media you're paying for. Earned media you're not paying for but you can't control it. And then there is owned media. O-W-N-E-D. Owned. Owned media is the best type of media. Owned media is media that you can control. It doesn't cost you any money to communicate with your audience.

[00:17:49] Yes, it's going to cost you money to build that audience. But after you build the audience, it's all gravy. So, for example, owned media can be a newsletter. Nobody can stop you from sending out your newsletter, right? Owned media can be a podcast. You're listening to a podcast right now. Nobody can stop me from sending out the podcast. You know, owned media can be, you know, just emails, standard emails.

[00:18:16] So, you know, everybody talks about social media, which is great. But the whole idea is to de-platform your audience from social media. Leverage social media. Use social media. But de-platform them to your own owned media. And how do you do that? So, if you have 10,000 social media followers, get them to get on your email list, okay? Get them to sign up for your newsletter. Get them to subscribe to your podcast. Whatever. Whatever.

[00:18:46] Owned media is media that you own and control that nobody can take away. Blog post, right? Blogging. That you own that website. You own that blog. Facebook, Instagram, TikTok, all these other platforms is rented land. You do not own them. And, you know, they just had a scare right now with TikTok. They were going to shut it down and now it's back up.

[00:19:11] But if you built your business solely on TikTok, I'm sure you were sweating like crazy, right? Because that was where your audience was. Now, because you didn't have any owned media, you were relying on somebody else's platform. And that is a death sentence. I'm telling you right now. It is a death sentence. It may be sweet right now. Now, you may have 50,000 followers on Facebook, Instagram, whatever it is.

[00:19:40] And it's sweet now. But then they can go ahead and shut you down. YouTube. You don't control YouTube. It's so crazy because I had a YouTube channel that got shut down. I didn't even put up a video. But they said I broke the terms and conditions of the platform. And I'm like, what are you talking about? I didn't even put or post any videos yet.

[00:20:02] I literally probably about four months ago went through the process of disputing it. And literally today, this morning before I recorded this episode, I got something back from YouTube. And it says, oh, congratulations. After we reviewed your site, you know, we reinstated it. I'm like, yeah, there was nothing on there. There was no videos uploaded and you shut it down.

[00:20:32] Now, literally over four months, I hadn't heard anything. And I figured, you know, I'm never going to get this YouTube channel off the ground. But you don't own that. You know, you can have videos, but you can put videos also on your website. You can host them with Vimeo. You can host them with other platforms. Now, of course, they're not going to get the traction. But still owned media. So you need to understand how important owned media is.

[00:21:01] OK, so we're talking about the the actual webinar flow. You want traffic, which comes from paid media, owned media or earned media to go to your webinar. That webinar is designed to create a call to action at the end, a specific call to action.

[00:21:22] And when I go through the case study, I'm going to break everything down on my mortgage or one of my mortgage funnels, because I have multiple mortgage funnels and multiple webinars based on who I'm speaking to. That's called micro messaging that was in last week's episode. So you want traffic to flow to your webinar to create a call to action. And that call to action can be whatever makes sense for your business.

[00:21:50] So for me, if somebody watches my full mortgage webinar, the highest form of call to action based on the webinar and they get through it is to schedule a call with me. Right. That's what I want them to do. And I'm going to go through the numbers shortly. But you have to understand how the webinar fits in. You course creators, right? A lot of guys. When I say guys, I mean guys and gals have great content in their courses.

[00:22:19] And what happens is you work, work your butt off on these courses and you all happy because you got the course done. And then you like, yo, I who do I sell it to? Because you haven't built up your database. You haven't moved people far enough along the process for them to know, like and trust you. So if you're just selling a course off of a web page, people don't know who you are. It's going to be super hard.

[00:22:49] You have to get them into your system, indoctrinate them, let them see the value that you bring and then you can sell courses. Okay. So if you're a course creator, guys, definitely start using webinars to sell your courses, especially if your courses are $500, $1,000 and up. You're not going to really be able to sell those type of courses unless you have a big name, a big following.

[00:23:14] But if you're looking at cold traffic, it's going to be a hard thing to do that. So in addition to the webinar being a part of your strategy, there's email follow-up campaigns and things that you have to do that are going to turn those prospects and convert them into customers. One of the things that I use is I use a 20 email sequence. People are like, damn, you email people 20 times. Yeah.

[00:23:42] A lot of times people stop emailing a prospect after, you know, five to seven times. But I have this special 20 email campaign template where it's not just asking for buy this or buy that. I'm giving value on certain emails. I'm showing examples on other emails.

[00:24:02] And so it's a great template that I've created in terms of being able to generate more revenues after I get people in the pipeline. You don't just don't think because they come in and they hear you on the webinar and you're doing your thing that they're automatically going to, you know, take your call to action. It may take some more time for them to get comfortable with you as they say, no liking, know you like you and eventually trust you to part with their money.

[00:24:35] Okay. The misconceptions about webinars, the correct webinar framework. I touched on that. And then I just talked about the flow, the webinar flow. how you have to have traffic to the webinar to your call to action let me just share right now with you guys the case study of uh one of my webinars that i have right now for my mortgage

[00:24:59] business so i'm a i'm a serial entrepreneur i own multiple businesses always have just for me it it keeps me keeps me sharp and it keeps me excited so i own a hot sauce company i own uh multiple physical products brands i do digital products obviously the podcast and the whole beb ecosystem uh in addition to a couple other things that i do but um my mortgage business i

[00:25:27] was initially in the mortgage business in the late 90s into the 2000s and in 2008 after the crash basically i got out of that almost lost everything and was blessed to be able to come back and uh rebuild a multi-million dollar business to replace that multi-million dollar business that i lost and uh so i i was just thinking i said man i still kind of enjoy the business and i said let me

[00:25:55] get back in the game so uh for the last about yeah i think it's about a little over a year i've been back in this time in my mortgage business uh it's small boutique you know before i had 50 some employees uh i was downtown center city in philly i had um you know 10 12 000 a month rent payroll each month was in the hundred thousands of dollars we were rocking and rolling you know big office

[00:26:22] and all that good stuff i don't need that anymore i literally don't want it anymore i'm at a different stage in my life where i want to be able to do what i want to do with who i want to do it when i want to do it and i have to answer to anybody no employees no partners none of that stuff so um this boutique mortgage business that i have now you know i close a decent amount of loans each month

[00:26:46] uh i have a virtual assistant i have a contract processor and um that's that's what i do right now now let me give you some numbers over the last 30 days in the mortgage business now i focus on pretty much three verticals within the mortgage uh business number one i focus for first time home buyers real estate investors and entrepreneurs so i do separate webinars for

[00:27:13] each of those verticals so i'm going to combine all of those uh numbers so you guys can actually see what's going on excuse me so uh in the last 30 days i've had uh 372 webinar registrations so those

[00:27:32] are leads 372 webinar registrations out of those 372 webinar registrations 252 actually uh attended the webinar and i believe that's at about uh 68 percent now out of those 252 that attended the webinar

[00:27:56] 183 watched the full webinar so that's 73 percent out of the attendees watched the full webinar and that's pretty good out of those uh out of those people that watched the full webinar 75 people scheduled a call that's 41 percent out of the 183 now out of those completed calls out of the 75 scheduled calls

[00:28:22] 57 people completed the calls so that's 77 percent of the people who scheduled it actually completed the call after those completed calls i got 21 loan applications which is 38 percent of the people who completed the call you can go look at the numbers on the website uh you can go look at the numbers on the website uh for the show notes so go to black entrepreneur blueprint dot com and hit episode 556 it should be on the top and you'll

[00:28:50] see these numbers so out of the uh 75 people that scheduled the call 57 completed the call and i got 21 loan applications which is 38 percent and i closed seven loans out of those 21 loan applications which is 33 percent so literally i had 372 leads turned into seven closed loans now the total revenue on those loans

[00:29:17] were 2 million eight hundred and eighty four thousand i'm rounding keeping it rounding rounding the numbers the commission on that was fifty thousand four hundred and seventy dollars all right so from 372 uh leads generated i got seven closed loans now you may be saying to yourself well that doesn't sound like a lot but you have to remember in my business you're only going to close 35 to 45 percent

[00:29:47] of your your loan applications this business is crazy loans fall out for all types of reasons now if you're selling something else your numbers will probably be a little higher in terms of your actual sales so if you're doing consulting or you're selling an online course you know you you're probably going to sell a lot more than seven closed loans the the difference though in the mortgage business

[00:30:12] is the ability to make chunks of money so seven loans and fifty thousand dollars in 30 days that's a good 30 days right you know so that's the thing that webinars have done and what you have to understand i did it uh an episode last week i believe and it talked about micro messaging so the product is still a loan right i'm selling loans to uh first-time home buyers i'm selling them to real estate investors

[00:30:41] and i'm selling loans to entrepreneurs but the conversations that i'm having with each of them are totally different so a first-time home buyer is going to lead need a lot more information and hand-holding than a real estate investor who's been purchasing you know uh houses or apartment buildings whatever they buy for years different conversation an entrepreneur is going to have a

[00:31:08] different conversation than somebody that works nine to five w-2 for the last 20 years because as an entrepreneur your money may be up and down it may be seasonal so the way that you position or present the loan to the lenders when you're a mortgage broker you have to know and understand what you're doing so each of the verticals is totally different so the messaging is different so that's why i don't

[00:31:35] have one webinar that fits all so this is something that you need to think about if you decide to go and create webinars so if you go to the course or the uh the actual workshop winning webinar framework.com i talk about that also and i'm going to actually expound on that in a second uh in our last segment let me just give you guys all my social media contact information and resource links real quick

[00:32:02] everything i'm about to say is on the website black entrepreneur blueprint.com so i mentioned at the top of the show and just recently if you're interested in generating uh more leads making more money saving time putting your leads on autopilot make sure you go to winning webinar framework.com the investment is only 37 do yourself a favor watch the two minute video on the page and if it makes sense for you i'd

[00:32:30] love to see you in the workshop also uh anything long guys if you want to connect with me anything long hit me on my email jjones at black entrepreneur blueprint.com j-a-y-j-o-n-e-s at black entrepreneur blueprint.com facebook black entrepreneur blueprint instagram i have two ig accounts the first one is j jones for real j-a-y-j-o-n-e-s the number four r-e-a-l second one is black entrepreneur

[00:32:58] blueprint uh twitter or x you can connect with me at j jones zero zero one j-a-y-j-o-n-e-s zero zero one linkedin connect with me there go to linkedin type in j jones black entrepreneur blueprint also uh youtube make sure you guys uh subscribe to the youtube channel i have additional content on youtube that is not on the podcast yes the podcast uh does come out on youtube but i have

[00:33:27] additional content on youtube so go to youtube type in black entrepreneur blueprint hit that subscribe button so wherever you're listening to this or watching this make sure you hit the subscribe button so you'll be alerted when episodes come out and that's every monday morning 5 a.m eastern standard time on all your major podcast platforms and youtube now let's get back to the last segment of the

[00:33:52] podcast so i just want to talk about uh micro messaging and the importance of being able to really make a connection with your your audience so as i mentioned earlier before that break micro messaging is speaking to each vertical the way they understand or need to be spoken to to turn your audience into or convert them into paying customers so once again you know a mortgage is a mortgage is a mortgage

[00:34:19] but the conversation is different for a first-time home buyer an entrepreneur and a real estate investor so you have to do the extra work that a lot of other people don't want to do and you may need to create multiple webinars for each of your verticals same product different conversation and i use the example of of a true example of when i used to sell insoles right so i would

[00:34:47] sell my my daughters play field hockey my youngest daughter had bad feet we had to spend all this money on these uh orthotic insoles and then i found the same insoles that we spent three hundred dollars for on alibaba for like eight dollars right so the crazy thing was i was selling them to field hockey uh to the field hockey vertical i was selling them to runners or joggers and i was also selling them

[00:35:15] to people that stand on their feet all day waiters and waitresses and so the conversation with each of those verticals was totally different same product same insoles but it's a different conversation so do the extra that other people won't do to be successful and that's what it's all about so with webinars guys the beauty of it is you have the ability to spend more time with your audience to get uh for them to

[00:35:45] get to know like and trust you to interact with them be it q a afterwards uh live chat you know whatever it is but it gives you the the floor it gives you the platform to really build bonds it's funny i've done webinars over these 10 11 years at at black entrepreneur blueprint i've become good friends with a lot of people that attended my webinars and have been in my programs some of my you know

[00:36:13] online courses and masterminds and i've become good friends with them and it's it's it's a blessing man so you're able to connect with people on a different level and that's what's going to make the difference when you're trying to convert your conversions are going to change especially if you're selling a high price product or service to a cold market so if you've listened to my podcast for over a long

[00:36:38] period of time you probably kind of know who i am right you don't know me know me but you know me right so when i talk to people off of the mic they're like damn man you're the same dude i'm like yeah because this is me so what you hear pretty much is what you get i'm actually a little uh tempered when when i'm on on the podcast so in real life i'm a little more edgier right my language may be a

[00:37:06] little salty here and there and uh and i i enjoy you know i'm a big jokester i enjoy having fun so i got to temper that when i get on the microphone i don't i don't if i'm doing comedy that's one thing but we're talking business strictly business trying to elevate your entrepreneur iq so i have to understand who i'm talking to and what they say there's a time and a place for everything right so that's what you you guys need to understand when you're able to build that connection

[00:37:37] 556 episodes over damn near i think 11 years or whatever and if you listen to me for any period of time you you know obviously you must like it if you've been tuning in for a while that means that you know i've made an impression i've built a rapport and that is so important when you're selling high-end products or services especially to a cold market so you know people like my one of my boys is

[00:38:04] like man how do you how do you sell this stuff and i said well number one i have owned media i've created a platform where you know i'm sharing my experiences good or bad you know as an entrepreneur pros cons you know the things that i've done that work you know the things that hadn't worked almost going out of business or not almost going out of business multiple times almost losing it all twice but being blessed to be able to come back and rebuild uh two multi-million dollar businesses

[00:38:34] after i've almost lost you know lost it twice so sharing that and being open and honest about what's going on that builds rapport you can't do that overnight so when you start doing webinars that's something that allows you to get a more deeper or a little deeper connection especially when you're talking about you know products or services that you're selling at a high level

[00:39:01] and so one of the things i talk about in winning webinar framework.com make sure you guys check it out is how to be effective how to set up the flow the framework that's going to make you successful in the webinars i told you guys webinars are dead it's just the way that they're delivered is different and so if you're interested once again in making more money saving time and generating leads

[00:39:29] on autopilot then you know this is definitely something you want to check out it's funny because i have a lot of friends in the mortgage business and they're like damn man you doing you doing how many how many uh applications you take this month i'm like yeah man um i did 21 applications and some are still pending you know in in this business in the mortgage business you're not going to get a loan

[00:39:55] on monday and have it closed on on friday so you usually have depending upon you know what type of loan it is it may be four weeks six weeks or something like that for it to go from you know application to close depending upon all types of different factors so uh a lot of stuff that i'm closing is coming from you know even though it closed in the last 30 days it may have been in the pipeline

[00:40:21] 60 days ago so everything that i'm going to close in the next 30 days didn't necessarily all come from the actual previous 30 days so what you have to understand is you're building up a pipeline and when you're able to build up a pipeline and you're being able to sift out qualify from unqualified man that just makes a whole heck of a lot of difference and also webinars work on autopilot

[00:40:49] one of the things that you want to look at too is called just in time webinars so the old way webinars work where oh yeah i'm doing a webinar wednesday night at eight o'clock so it could be sunday so now you got monday tuesday wednesday you're bugging the bejesus out of people to hope that they remember to come to the webinar now i use a software called easy webinar e-a-s-y easy webinar.com there's all kind

[00:41:18] of different softwares out there but easy webinar and a lot of the software um webinar software companies they have what's called just in time webinars so if you come in like say at 5 0 5 p.m the next webinar will be every quarter of an hour so 5 15 you know uh then you'll have one at 5 30

[00:41:40] 5 45 6 o'clock so this enables you to catch people even though it's a webinar this enables you to catch people when they have the highest interest so when i have to wait four days to eight o'clock on wednesday i'm gonna be like man i'm moving to the next so the webinars can be recorded because you're not going to do a webinar every 15 minutes you can do several live and record a live webinar and use that as a

[00:42:09] just-in-time webinar and the beauty of easy webinar some of these other platforms is if you come in late guess what you're not going to be able to stop the webinar go backwards or go forwards so it has the same feel of a live webinar also with easy webinar i can run recorded webinars people can go into the chat and the chat will go to my cell phone and i can respond to the chat right on my phone i don't

[00:42:37] even have to be looking at the webinar i could be sitting down watching tv and if somebody chats in there i can respond to that chat okay and sometimes the questions in in the chat are going to be the difference between or answering the questions are going to be the difference between making a conversion into a cell or not so these are some of the things and the benefits that webinars have so easy webinars

[00:43:04] who i use uh there's webinar jam there's all there's tons of them out there um a lot of the platforms like i use system io they have a webinar thing i don't i don't i'm not really into their webinar platform because easy webinar really has some great uh tracking information so for example they tell you when people

[00:43:27] drop off your webinar so if you see a consistent uh drop off level at a certain point in your webinar you know there's a problem well i need to change this part you know people are dropping off here i have to revamp this so the analytics from easy webinar to me are one of the best out there

[00:43:48] so it's it's a nice platform check it on out easy webinar.com so that's it for uh today's show guys um i just want to say that i wanted to make a point 2024 and 2025 i want to do super impactful shows things that are going to be uh move the needle from point a to point b elevate your entrepreneur iq give

[00:44:13] you actionable steps to move you from here to here and that's what all the black entrepreneur blueprint is about even the whole ecosystem the podcast the online courses workshops the books everything is designed to move you with actionable steps from point a to b uh i say this each and every week guys because it's true we get more and more downloads because of you the beb family i appreciate you guys so

[00:44:40] much please continue to spread the word about the podcast uh the blog the website black entrepreneur blueprint.com the online courses the workshops the books the whole beb ecosystem remember it's designed to elevate your entrepreneur iq remember it's not about me it's not about you it's about us it's about building an economic power base in the worldwide black community by building and supporting black owned

[00:45:07] businesses love you guys see you same time next week peace