Black Entrepreneur Blueprint 538 - Jay Jones - Are You Selling A Vitamin Or A Pain Killer - 7 Steps To Guarantee Profit

[00:00:12] Welcome to BLACK ENTREPRENEUR BLUEPRINT, the number one podcast and resource for BLACK ENTREPRENEURS.

[00:00:19] I'm your host Jay Jones and BLACK ENTREPRENEUR BLUEPRINT was created specifically to educate

[00:00:25] and inspire BLACK ENTREPRENEURS to launch, build and grow successful sustainable businesses.

[00:00:32] Join us as we help building economic power base in the worldwide black community by

[00:00:38] building and supporting black owned businesses.

[00:00:41] If you're currently an entrepreneur or want to be an entrepreneur, you're invited to join

[00:00:46] us each and every week here at BLACK ENTREPRENEUR BLUEPRINT.

[00:00:50] Welcome to the BEB family and get ready to elevate your entrepreneur IQ.

[00:01:00] Welcome to the BLACK ENTREPRENEUR BLUEPRINT episode number 538.

[00:01:06] I'm your host Jay Jones and today we have another outstanding and informative show

[00:01:12] and story for you.

[00:01:13] Today's show topic is Are You Selling A Vitamin Or A Pain Killer?

[00:01:18] 7 Steps To Guarantee Profit.

[00:01:21] Are You Selling A Vitamin Or A Pain Killer?

[00:01:25] 7 Steps To Guarantee Profit.

[00:01:28] Now is your business offering a nice to have vitamin or a must have pain killer?

[00:01:35] So if you're selling a product or service the difference between a vitamin which is optional

[00:01:40] and a pain killer which is essential could make or break your business.

[00:01:45] And today we're going to discuss number one what is a vitamin versus what is a pain killer

[00:01:51] and I'm going to give you a 7 step formula to help you find profitable pain killers

[00:01:57] in your niche that you can sell to ensure that you guarantee yourself profits in your

[00:02:03] business.

[00:02:04] Now before we get to today's show content I just want to share a few things with the

[00:02:09] BLACK ENTREPRENEUR BLUEPRINT family.

[00:02:11] First and foremost I want to welcome all first time listeners to BLACK ENTREPRENEUR

[00:02:15] BLUEPRINT.

[00:02:16] Welcome to the BEB family please stick around until the end of today's broadcast and

[00:02:21] I'm going to share all my social media contact information and resource links

[00:02:26] such as our new revised website blackentrepreneurblueprint.com.

[00:02:31] Make sure you go to the website guys hit the learn tab and get access to all types

[00:02:37] of free resources that are going to help you elevate your entrepreneur IQ such as

[00:02:43] resources on marketing, scaling your business, e-commerce, side hustles

[00:02:48] everything you need guys to take you from point A to point B and they are free.

[00:02:54] Also today's show is going to be full of notes so if you're not able to write

[00:03:00] down everything that you hear today make sure you go to the website click on

[00:03:05] episode number 538 and we'll have all the show notes for you.

[00:03:09] Remember I'm going to go and give you a seven step formula guys to help you

[00:03:14] guarantee your profits by creating and finding painkillers in your specific

[00:03:19] niche or market that you can actually sell to your audience.

[00:03:24] Now for the first time listeners we drop a new episode every Monday

[00:03:29] morning at 5 a.m. Eastern Standard Time on all your major podcast platforms and

[00:03:35] YouTube so wherever you're watching this or listening to it make sure you hit

[00:03:40] that subscribe button so you'll have a notice when the next episode drops.

[00:03:44] Now let's get ready for today's show content.

[00:03:47] Today we're talking about are you selling a vitamin or painkiller seven

[00:03:52] steps to guarantee profit so today we're going to discuss why you need

[00:03:56] to sell painkillers what which are must-haves versus vitamins that are nice

[00:04:02] to have and then I'm going to give you guys a seven step formula to find

[00:04:06] profitable painkillers in your niche that you're able to sell but first let's

[00:04:12] determine or define what is a vitamin or something that is nice to have a

[00:04:17] vitamin is something that's nice to have is designed to try to help you

[00:04:21] solve your problem which it may or may not actually do so think about if you're

[00:04:27] taking a supplement supplements are big business and they're great businesses

[00:04:32] but do you really know if the supplement is working or not so that's a nice

[00:04:37] to have product or service now what is a painkiller a painkiller is a must-have

[00:04:43] so it's a definitive solution to a problem that actually works now I give

[00:04:50] you a real-life example about three years ago I was at a diner eating breakfast

[00:04:54] one morning I've bitten to an English muffin and I don't know what was in the

[00:04:59] English muffin but one of my back teeth actually cracked right then and I could

[00:05:05] actually feel the inside of my tooth I could put my tongue on it I'm like

[00:05:09] man this tooth damn they're splitting half and so I had to call a dentist

[00:05:15] immediately my dentist was booked up so I called about four or five dentists and I

[00:05:21] have great insurance and even with that great insurance for an emergency

[00:05:24] appointment it cost me over $400 I had to get the tooth fixed got a cap on it

[00:05:31] and a whole bunch of other work to it but that that dentist was selling a

[00:05:36] painkiller literally literally was selling a painkiller that was something

[00:05:41] that was a must-have I didn't have the option to play around and hey I'll get

[00:05:47] this done when I when I want it done because it was hurting so bad it had to

[00:05:52] be done so that's the difference guys be between selling a vitamin which is

[00:05:57] something that's nice to have versus a painkiller which is a must-have now

[00:06:03] let's talk about why selling painkillers is more effective now I always

[00:06:08] talk about the psychology of selling and also the psychology of most people being

[00:06:14] able to understand people's normal activities and habits so people move away

[00:06:20] from pain more than they move towards pleasure people move away from pain

[00:06:25] more than they move towards pleasure how many times do you put something off

[00:06:29] until it gets unbearable like the example of a toothache but moving away

[00:06:35] from pain is more natural for most people than moving toward pleasure now if you

[00:06:41] want to do something pleasurable you may do it when it when it's appropriate or

[00:06:46] when you have time to do it but if there's something painful enough guys

[00:06:51] you're going to get that thing taken care of immediately so that's why

[00:06:56] selling painkillers is more effective than selling something that's nice to

[00:07:01] have like a vitamin also remember guys the bigger the problem the more money you

[00:07:07] can charge for it the bigger the problem the more money you can charge for it so

[00:07:13] if you have a toothache one like I did I really didn't care what it costs to get

[00:07:18] that thing fixed that day because it was so unbearable something had to be

[00:07:23] done okay so remember that the bigger the problem the more money you can

[00:07:29] choose let's talk about how do you find or create painkillers so there's a very

[00:07:36] simple way you can do this guys you can learn how to identify and solve problems

[00:07:40] that you have or that your audience has so if you are an entrepreneur you have

[00:07:46] a market you have a target market that you're selling to what are some of the

[00:07:51] common problems that that target market has so if you're a CPA you may work

[00:07:57] with entrepreneurs who have tax problems if you're a dentist you may

[00:08:01] specialize in teeth whitening teeth alignment or whatever so whatever your

[00:08:06] audience needs you need to try to identify some of the major problems

[00:08:10] they have so you can help solve them also as I mentioned what are some of

[00:08:15] the problems you're having be it personal problems say you want to lose

[00:08:20] weight those are some problems or say it has something to do with your

[00:08:24] job or your business these are ways that you can create or find painkillers but

[00:08:30] I'm going to give you guys a seven step formula that's going to break

[00:08:34] everything down for you before I do that one of the things that I tell a lot

[00:08:39] of my coaching students is when they come into my one-on-one coaching most

[00:08:45] of them have a business that's up and running and sometimes when we go

[00:08:50] through the process that I use for my coaching students they say to themselves

[00:08:55] damn I should have picked another product or service because a lot of times

[00:09:00] people will pick things that they like so for example one of my coaching

[00:09:05] students years ago had a clothing brand right so a clothing brand is a

[00:09:10] right of me it's nice to have right but it's not a must-have so in order

[00:09:15] to get the psychology to sell to a specific audience that when you're

[00:09:21] selling a clothing brand is totally different than solving a problem now

[00:09:26] if it's a functional piece of clothing that helps you do something that's a

[00:09:31] little bit different but if it's like a lifestyle brand then you have to

[00:09:35] figure out what your unique unique position is versus everybody else

[00:09:40] that's selling hoodies or whatever else you're selling bow ties hoodies whatever

[00:09:45] so you have to understand the difference between a vitamin and a

[00:09:50] painkiller and so I always tell my coaching students if you're solving a

[00:09:55] problem that's probably an easier way to make money not to be all that ends

[00:10:00] all but probably an easier way for you to make money then basically putting

[00:10:06] not something that's nice to have because there's no real specific need for that so

[00:10:11] always be cognizant when you're figuring out what product or service that

[00:10:16] you're going to sell make sure that you're hitting a need and a problem

[00:10:20] that you can solve and that's going to help ensure that you're going to be

[00:10:24] at least in the game when you're selling stuff like I said like like

[00:10:29] hoodies and t-shirts not that you can't be successful but it can be a

[00:10:34] little harder because it's not a necessity it's not a must-have all right so

[00:10:40] you need to think about that and some of you guys that are listening to this

[00:10:43] right now probably kicking yourselves right now saying damn I need to revamp

[00:10:48] my whole business but it may not necessarily be that bad maybe you can

[00:10:53] pivot and find a problem you can solve in your area that you focus on or in

[00:10:59] your marketplace now let's start to dive into my seven step formula and

[00:11:04] once again if you're not able to write this down make sure you go to the website

[00:11:07] black entrepreneur blueprint calm and usually the last three episodes on the

[00:11:13] front page of the website so go to episode number 538 and everything I'm

[00:11:19] about to talk about is are the show notes are actually in that synopsis of

[00:11:25] the actual episode so what I want you guys to do is take out a standard sheet

[00:11:30] of paper eight and a half by eleven sheet of paper can be lined or unlined

[00:11:35] lined with problem be better and what I want you to do you create four vertical

[00:11:42] columns that go down to about three fourths of the page so don't make the

[00:11:47] column columns go from the top of the page to the bottom of the page you

[00:11:51] start at the top and you go down about three fourths of the way leaving a

[00:11:55] quarter of the bottom page blank because that's where you're going to do

[00:12:00] some formulation and come out with your pain killer that you're going to sell so

[00:12:05] you have four columns right so step number one in the far left column the first

[00:12:12] column to the left I want you to write the title of this column be to be

[00:12:17] personal problems I solved personal problems I solved and that's in the

[00:12:24] the far left column column number one now write down all the problems that

[00:12:29] you solved in your personal life and how you solve them I'm not talking about

[00:12:34] silly stuff I'm talking about things that can be transferable or trans or

[00:12:39] translated into a business so for example if you lost 25 pounds by eating a

[00:12:46] low-fat diet that's something you can put in right so a personal problem you

[00:12:52] solved I lost 25 pounds by creating or eating a low-fat diet all right that's

[00:12:59] column number one and you just write down all the personal problems that you've

[00:13:04] solved you can put down as many as possible but remember make sure it's

[00:13:09] something that's transferable or that other people may have that type of

[00:13:14] problem too okay so that's in the far left column column number one in the

[00:13:19] next column I want you to title that personal problems I want to solve okay

[00:13:25] now write down all the problems that you personally want to solve and see if you

[00:13:31] can create a solution so for example if you wanted to become more productive you

[00:13:37] can actually create a daily calendar to help you be more productive you get up

[00:13:44] at five o'clock you exercise from five to six you meditate from six to seven you

[00:13:50] do ex work at from eight to nine whatever then that's just an example of a

[00:13:57] problem that you want to solve that you haven't solved yet okay so in column

[00:14:02] two write down personal problems I want to solve and you write down things that

[00:14:07] you want to solve that you can create a solution to also make sure there are

[00:14:12] other people who may have the same problem okay so for example you may have

[00:14:18] you don't have enough leads for your business so you can create a solution

[00:14:23] that's a problem that you have and you know a lot of other people don't have

[00:14:27] leads for their business so maybe you can create a solution or a game plan

[00:14:31] for something like that so that's column number two so the first column to

[00:14:37] far left is titled personal problems that you solved personal problems I solved

[00:14:42] column two personal problems I want to solve now in column three you title that

[00:14:49] problems my audience or market has problems that my audience or target

[00:14:56] market has so if you are a CPA and you focus your business on entrepreneurs

[00:15:03] what problems does that target market have do they have problems with bookkeeping

[00:15:08] do they have problems with unpaid taxes so you write down everything you can

[00:15:14] think of okay so now you can look to survey your audience or market to them

[00:15:21] to see what are some of the common problems that they have you want to

[00:15:24] identify as many problems as possible that you can think of and write them

[00:15:29] down and you want to start with the biggest problem to the least problem so for

[00:15:34] example if you're an insurance agent you may focus on small business owners who

[00:15:39] don't have adequate life insurance to cover their business and personal

[00:15:43] expenses if they die just things like that so column number three title it

[00:15:49] problems my audience or market has so if you're in a specific niche or in

[00:15:54] a specific marketplace you should know what problems that your your customers

[00:16:00] or prospective customers have as column three column four this is the last

[00:16:07] column title it easiest solutions so look at all the problems you've identified

[00:16:15] in the first three columns and write down the three problems with the

[00:16:19] easiest solution that you can create so column four title easiest solutions look

[00:16:27] at everything that you have written in all the other columns and then what you

[00:16:32] want to do identify the top three problems that you can solve the easiest

[00:16:38] and now we're starting to whittle down what your painkiller is going to be

[00:16:43] what painkiller are you selling who is it for and how do you help solve that problem

[00:16:49] so that's step number four now we go down to step number five remember on the

[00:16:55] bottom quarter of the page there's an open space because you didn't bring all

[00:17:00] the columns all the way down and you want to title that the problem i'm

[00:17:04] going to solve is and you write in whatever that problem is i'm going to

[00:17:10] solve how to lose weight 25 pounds in in in six months for my customers so you

[00:17:17] could be a fitness instructor whatever it is all right so determine what

[00:17:21] problem makes the most sense to solve what's the easiest the solution that

[00:17:26] you can create or that you have already created so you want to find the path

[00:17:32] of least resistance okay what is the easiest solution you can create

[00:17:38] or have that you've already created so the write down the problem i'm going to

[00:17:44] solve is blank and determine what what makes the most sense to solve so if you

[00:17:50] have all kinds of different problems you can solve what's the easiest one that

[00:17:55] you can take to market right away that's step number five now step number

[00:18:02] six guys is test your hypothesis and you do this by creating an offer and i tell

[00:18:10] you guys all the time it's great to take surveys and all types of good stuff but

[00:18:15] you don't have proof of concept right until somebody buys something and i'll

[00:18:21] getting it at a little bit later but step number six test your hypothesis by

[00:18:26] creating an offer and you could use something as a simple landing page

[00:18:30] that you drive traffic to using social media post or sending your current database

[00:18:37] the site information that's why it's so key guys to build up a database so if

[00:18:43] you're a cpa that works with small businesses you need to have some type

[00:18:47] of database of prospective customers now you can utilize that database when

[00:18:53] you're trying to sell or trying to figure out what other products or

[00:18:57] services that your market wants so step six test your hypothesis by creating an

[00:19:04] offer and it can be as simple as driving traffic to a landing page with an

[00:19:10] with an offer the offer could be free consultation you know for you know to

[00:19:16] help lose 25 pounds in five months or whatever it is but get a creative offer

[00:19:22] that you can actually test your hypothesis and step number seven last but

[00:19:29] definitely not least guys is get proof of concept so you have a hypothesis and i

[00:19:36] just mentioned this the only way you can get proof of concept guys is for people to pay you for your offer

[00:19:43] okay hip pocket national when people go into that hip pocket national and pay that for that offer

[00:19:51] it could be a product it could be a physical product digital product it'll be a service or whatever

[00:19:57] that's when you get true proof of concept okay so if people pay for your offer and you can get

[00:20:04] profit and get a be profitable solving that problem you've got a winner you're selling the pain killer

[00:20:11] that they need so it's all about being able to identify a pain a pain point and then be able to

[00:20:20] solve that pain for your audience or your target market once again it may be something

[00:20:26] that you've already done in terms of having the solution to a problem or you might have to create

[00:20:33] a solution to a problem you can create the solution something as simple as creating a

[00:20:40] pdf checklist you can also have a solution which is an online course it could be a

[00:20:46] consultation it could be a physical product okay i look at products all day long when people a lot of

[00:20:54] times get their junk in their emails they consider junk a lot of times i'll look at it just to give

[00:21:00] me ideas and for some reason i don't know why because i don't have bunions but i've been getting

[00:21:06] this thing uh in my email damn there every other day about this uh this little contraption that

[00:21:14] you can put on your big toe to help straighten out your big toe and once again i don't have those

[00:21:19] issues but it's almost like a little sling type product my father-in-law used to have bad feet

[00:21:25] and every time i would see the product i think about him but that's a real solution for a pain

[00:21:33] point and i don't know if the product worked or not but i used to see it a lot and the more

[00:21:38] i saw it i started paying attention to it so you need to understand that you have to get proof of

[00:21:44] concept by getting people to accept your offer and that's usually in the form of transference of

[00:21:51] dollars okay that's how you know if something is working a free consultation is good but it's not a

[00:21:58] transference of dollars you may have a product or service that you need to have more interaction

[00:22:03] with somebody before they're going to transfer their assets into your pocket so the higher ticket

[00:22:10] the solution is it usually takes a little more work to to be able to get that proof of concept

[00:22:16] if you're selling a twenty dollar product and if you have a product that you can demonstrate on video

[00:22:23] on your in you know on your ads or whatever a lot of times that's a simple that's a simple thing

[00:22:28] people will buy it right sight unseen they'll see the video they'll see how it works oh great this

[00:22:34] looks good it'll solve a problem for me okay so the bigger the problem guys the more money that you

[00:22:42] can make so think about the problems that you have personally that you would love to get solved

[00:22:48] or think about your marketplace now it's a difference when you're selling B2B business to

[00:22:55] business or business to consumer so here's a real life example with my mortgage business

[00:23:01] I always tell you guys if you don't have leads you're not going to have sales and you're not going

[00:23:06] to be in business right so I have multiple lead generation programs I use for my mortgage business

[00:23:14] and sometimes I get leads that for states that I'm not licensed in even though I try to make sure

[00:23:21] I'm only marketing to those states but a lot of times people will share the information or whatever

[00:23:27] and I'll get leads outside of outside of the state so mortgage leads or quality mortgage leads I should

[00:23:34] say are very valuable so what I started doing was I connected with several mortgage companies

[00:23:41] not individual loan officers mortgage companies that would buy my excess leads that for states

[00:23:49] that I don't work in or that I'm not licensed in and they're going to spend a lot more money

[00:23:55] than an individual loan officer that's going to buy leads because they're buying

[00:23:59] larger volume and they're buying for their company and their loan officers so when you start

[00:24:05] selling to individuals versus companies there's a dynamic or there's a difference so for newsletters

[00:24:12] for example many companies will spend thousands of dollars a year on a single newsletter whereas an

[00:24:20] individual probably wouldn't do that so you have to understand the economies when you're dealing

[00:24:26] with business to business or business to consumer business to business just like with my hot sauce

[00:24:33] business it's the stores that are buying a product it's not necessarily coming out of their

[00:24:38] individual pockets it's coming out of the coffers of the store so I can sell a much bigger volume

[00:24:46] to a major corporation or a major retail store than I can to a mom and pop store who's going to feel

[00:24:53] it more so understand who your target market is and understand you can solve the same problem

[00:25:00] but if you're solving that same problem for a business or an individual you can make more

[00:25:05] money so if I sold my mortgage leads to a loan officer they may only you know be willing to pay

[00:25:12] up to $50 a lead when I sell the companies they may pay me a hundred a hundred and fifty dollars

[00:25:19] per lead based on the quality of those type of leads that I've been getting so make sure you

[00:25:25] guys understand that but that's a simple seven step formula that you guys can use to find

[00:25:31] and or create painkillers that you can sell to your marketplace now before we get to the last

[00:25:38] segment of the podcast when I talk about why this is so important I just want to share my social

[00:25:44] media contact information and resource links real quick and I'll start once again with the

[00:25:50] resource link that everybody should go to which is the website blackentrepreneurblueprint.com

[00:25:56] if you lazy type in BEB connect it'll take you to the same website click the learn tab and make

[00:26:04] sure you use all the resources that are there to help you elevate your entrepreneur IQ now if you

[00:26:10] want to connect with me guys anything long hit me on my email jjones at blackentrepreneurblueprint.com

[00:26:18] that's j a y j o n e s at blackentrepreneurblueprint.com facebook blackentrepreneur blueprint instagram i have

[00:26:27] two i g accounts the first one is j jones for real j a y j o n e s the number four r e a l

[00:26:36] second one is black entrepreneur blueprint twitter which is now x you can connect with me

[00:26:42] at j jones 001 j a y j o n e s 001 linked in just go to linked in type in j jones black

[00:26:52] entrepreneur blueprint and follow me and connect with me there and also youtube make sure you

[00:26:58] guys subscribe to the youtube channel guys i have additional content on youtube that is not on the

[00:27:04] show so go to youtube type in black entrepreneur blueprint and hit that subscribe button also

[00:27:10] just a reminder for first time listeners we drop a new episode every monday morning 5 a.m eastern

[00:27:17] standard time on all your major podcast platforms and youtube now let's get to the last segment of

[00:27:25] the show guys why this is so important for you guys to understand and differentiate between

[00:27:31] selling a vitamin or a painkiller so as a serial entrepreneur for over 25 plus years and a business

[00:27:39] coach for over 20 years guys i've seen it all i've seen the gamuts of highs and lows personally

[00:27:45] and i've seen it in my coaching students so many times guys the product or service that you decide

[00:27:53] to sell is such a major component on your success or failure so selling a solution to a problem

[00:28:02] is the easiest and most direct route guys to success now if you've listened to the podcast for

[00:28:09] any period of time remember there's only six types of things that you can sell i know when

[00:28:16] you're thinking about you know what's my painkiller i can sell you're all over the place

[00:28:20] but there's only six types of things that you can sell your physical products your digital

[00:28:27] products or your services or somebody else's physical products somebody else's digital products

[00:28:34] or somebody else's services so let's look at your physical products i have a brand of hair

[00:28:40] straighteners or flat eyes that's a physical product you can sell digital products that

[00:28:45] can be an online course you can sell services so once again if you are a copywriter you

[00:28:52] can sell your copywriting services if you're a therapist you can sell your services now let's

[00:28:58] talk about somebody else's physical products if you resell buy and resell somebody else's stuff

[00:29:05] so say for example you're in amazon arbitrage you go to walmart find low price of physical

[00:29:11] products and you resell them on amazon so that's selling somebody else's physical product

[00:29:17] you can sell somebody else's digital product you can be an affiliate for somebody you can be

[00:29:23] an affiliate for an online course so if you like an online course they may have an affiliate

[00:29:28] program that you can market to your network to earn money so that's selling somebody else's

[00:29:34] digital product and you can also sell somebody else's services so for example you could be

[00:29:40] a lead generation company and you're selling the services of a lawyer just say an accident

[00:29:47] attorney so the only six types of things you can sell are your physical products your digital

[00:29:52] products your services somebody else's physical products somebody else's digital products

[00:29:58] and somebody else's services so that should help you whittle down when you're trying to

[00:30:04] figure out what pain killer can you sell you only have six types of things that you can sell i don't

[00:30:11] care who you are where you live and what you sell there's only six types of things that you can sell

[00:30:18] so this episode guys is to help you to start thinking about how to grow and scale your

[00:30:24] business by guaranteeing profit and i'm not going to say you follow this you're going to be

[00:30:30] guaranteed profit because there's a lot more involved in being profitable as a business owner

[00:30:36] but this is going to help you find something that's going to be more or easier to sell than trying to

[00:30:43] sell a vitamin like i said when i work with my coaching students and they have products like

[00:30:50] the vitamin type of products it's super hard because you have to really be identified or

[00:30:56] identify your market and understand what they want so if you're selling clothing a lot of clothing is

[00:31:03] trendy right there's so many different trends how long is this trend going to be you know in style

[00:31:09] and then when that goes in style now you have to go out and get something else to make sure that

[00:31:14] you're competitive in the marketplace but if you solve a problem and you know that problem

[00:31:20] if you're working for a company and you see that there's a major problem in the industry that you're

[00:31:27] in maybe you can create the solution and monetize it and having worked in the advertising and media

[00:31:35] space for years prior to going out on my own and even when i had to go back in the corporate

[00:31:42] for a year i went back and i was just amazed that how many corporations don't know what they

[00:31:50] don't know you know i'm doing native advertising helping these these big corporations with digital

[00:31:57] advertising native advertising they have no idea they're doing things that are basically counter

[00:32:04] intuitive wasting money by the thousands right by the tens of thousands and when you go in with a

[00:32:11] painkiller man it's a layup it's easy money the last quick story i want to tell you guys is

[00:32:18] about a company that i consulted for my guy probably 20 years ago called quench and qench they

[00:32:27] were based outside of philadelphia and what they were is a bottleless water cooler company now these

[00:32:34] things are everywhere today but back then it was a new thing and so what they did was it was it

[00:32:41] was ingenious and i wish i would have thought of the idea so you know a lot of major companies

[00:32:46] still today have bottled water so there's a major cost in bottled water for these large companies so

[00:32:53] if you work at a ups fedex any major manufacturing company or any large company there's a ton of

[00:33:01] expense with bottled water so that service is a lot so quench along with several other major

[00:33:08] companies came out with a bottleless water cooler and all they did was it was a water cooler

[00:33:14] that had a filtration system that just tapped into the local water line so now instead of paying you

[00:33:23] know 500 a week for bottled water to be delivered what they did is they took the current water

[00:33:29] that was already in the office buildings they filtered it and now they were able to use this

[00:33:35] bottleless water cooler and the genius behind this was it was a cost saving thing and it was

[00:33:42] something that every company needed most large companies need to have water fountains or water

[00:33:48] coolers so you could literally go into a company and i remember there was a ups depot and philly

[00:33:55] and they were spending like this is crazy about 15 to 18 thousand dollars a month just on bottled

[00:34:02] water and one of the sales reps went in there and he sold them about i think it was like

[00:34:09] 20 different units or 20 different machines literally the machines you could buy from china for

[00:34:15] like 200 but what they did was they would actually finance or say hey these these bottleless water

[00:34:23] coolers are worth 7 000 or whatever and they would put them on a monthly finance plan that

[00:34:29] was fixed so it could be a 48 month or 36 month plan paying them $50 a month and what happened was

[00:34:38] when you got that monthly recurring income you know each month out of that account you may have made

[00:34:45] you know close to three four five thousand dollars a month automatically on that because they're

[00:34:52] paying the monthly charge to have the cooler in there plus you knock them in the head with a

[00:34:57] service fee in terms of a service contract or warranty and so it was ingenious to be able to go in

[00:35:05] and have a painkiller hey you don't have to pay for all this bottled water you got people

[00:35:11] taking the water bottles off and hurting their backs now you have you know workers comp you

[00:35:16] got to deal with and the way they sold it was amazing but that was a great painkiller and when

[00:35:22] it makes sense for both parties that painkiller is a layup guys so go through the seven steps get

[00:35:30] that sheet of paper out and start formulating your game plan to create your painkiller i promise you

[00:35:37] it's going to help your business exponentially if you can find a winning painkiller that you

[00:35:43] can sell to your marketplace now before we close it on out guys i say this each and every week

[00:35:48] because it is true we get more and more downloads because of you the beb family i appreciate you guys

[00:35:54] so much please continue to spread the word about the podcast the revised website with all the resources

[00:36:02] the online courses the books the whole ecosystem designed to help you elevate your entrepreneur

[00:36:09] iq remember it's not about me it's not about you it's about us it's about building an economic

[00:36:15] power base in the worldwide black community by building and supporting black owned businesses

[00:36:21] love you guys see you same time next week peace