Sirius XM is the leading audio entertainment company in North America. Collectively their platforms reach approximately 150 million listeners and 34 million subscribers and is the largest digital audience across paid and free tiers in North America, thanks in part to their subsidiaries Pandora and Stitcher.
So how did Holy Culture Radio end up on the largest platform on the continent? Well, if you know the founder, you know James Rosseau Sr., AKA Trig, has a passion for community, a desire to spread the gospel and heart to help the youth. Combine that with a love of music and radio; and you have a match made in heaven. And most importantly; a ministry that is able to reach people anywhere at any time.
Upon learning of Sirius XM’s Project Amplify, where they partner with organizations to serve communities that have been historically underserved, Trig pitched the radio giant and was elated after finding out he was green lit for the station.
Why radio? There are numerous studies that show the impact music has on the brain. The science is fascinating when you deep dive into the psychology of it all. It has the ability to affect your mood and even behavior. In terms of brain development, training to play an instrument increases grey matter in the brain and improves brain functions like auditory processing, learning and memory.
As Trig touches on in the interview, music is such a powerful force when used with integrity. Sharing the importance of Christian Hip Hop with Radio Canada, “It’s an artform and a language that has the ability to change the trajectory of our youth” Trig explains.
For both the listener and artist CHH has the ability to heal through the spoken word and help to shape our communities. CHH artist Lady Ay, “So I experienced a lot of pain, even started from a young age. So, I started writing poetry because it was a way of me getting my feelings out. One day I saw this girl in the church, she was rapping. She didn't have a big name or anything. She was just rapping and I was like, wait, you could do that in church!”
Although Holy Culture Radio has been ministering through music for 20 years, this April will be the one-year anniversary of HCR 154. We’ve seen a reach of 5 million subscribers and watched our community grow exponentially in a short time.
What’s next for Holy Culture Radio? Well, that is for God to determine. And where The Father leads, we will go. Follow Holy Culture Radio on Facebook, Instagram, Tik Tok and Twitter to join the conversation. And don't forget to subscribe to our YouTube to stay up to date on everything CHH!
#chh #christianhiphop #gospelrap #christianrap #gospelmusic #christianradio #urbangospel #randp #rapzilla #radio #rap #hiphop #sxm #leadershipdevelopment #youthmentoring
🎧: Tune in to our SiriusXM Channel 154: https://holyculture.net/siriusxm/
📈: Grow your business with us: https://holyculture.net/sponsorships/
🙏🏾: Make a One-Time Donation Via Paypal: https://holyculture.net/holyculturepaypal/
💰: Cashapp: https://cash.app/$HolyCultureRadio
Subscribe to Holy Culture's YouTube Channel:
https://www.youtube.com/c/holyculture
Follow Holy Culture on Social Media
Facebook: https://www.facebook.com/holyculturenet/
Instagram: https://www.instagram.com/holyculture/
TikTok: https://www.tiktok.com/@holyculture.net
Twitter: https://twitter.com/HolyCulture
📲: Get the Holy Culture Mobile App
iOS: https://holyculture.net/holycultureappleapp/
Android: https://holyculture.net/holycultureandroidapp/
Listen to our podcasts:
https://holyculture.net/podcasts/
Are you a part of an organization that serves youth? Get our youth program: https://thecorelinksolution.com/soyotyp/