James Rosseau (aka Trig) and Doc Watson, a veteran in the Christian hip-hop (CHH) industry, discuss various aspects of the industry, including the evolution of content creation and its impact on music consumption pre- and post-pandemic. Doc Watson shares insights on the challenges and opportunities for artists, highlighting the significance of authenticity and live performances in building a fanbase. They also talk about the importance of community involvement and how artists can leverage their local scenes to gain traction. The conversation covers the impact of social media, the role of radio in the modern music landscape, and methods for new artists to navigate the industry.
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