One of the biggest marketing mistakes entrepreneurs make is trying to sell to everybody. The fear is that narrowing your audience means losing potential customers—but when your message is too broad, it often connects with no one.
In Black Entrepreneur Blueprint episode #641, Jay Jones breaks down the what, why, and how of targeted marketing and explains how focusing on specific market segments can make your messaging more relevant, powerful, and effective.
You may not need to change your product—you may simply need to change the message for the market you're trying to reach.
Stop marketing to everyone. Start speaking directly to someone.
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